When the internet opened up for e-commerce, it seemed like a dream come true. Now brands could reach millions of customers from all over the world. And when Amazon grew big, it seemed even better – simply by joining the platform, a brand like yours had access to all the customers who came onto Amazon.
What’s your power? Your brand equity. People see your name on a product, and they know they’ll be getting the good stuff. But Amazon is STEALING that value from you. It’s leeching your brand’s lifeblood like a slow, but very effective, vampire.
And we’ve seen the progressively worse treatment brands are getting from Amazon. Brands joined Amazon to get exposure to their huge market. And because it was the easiest way to go big online. But with each passing year, Amazon strong armed them into a weaker and weaker position. It really got to us. So many strong brands losing decades of work in one fell swoop.