“Amazon is like a drug. A drug that promises you quick sales in a short period of time while making you addicted to and dependent on their marketplace.”
Steve Chou
Bumblebee Linens
Brand equity is your ultimate power in a crowded marketplace.
But Amazon is STEALING your control of your brand. And things are only getting worse.
Altriga will allow you to get off Amazon while still maintaining your reach of online consumers.
Yeah, Amazon isn’t great for your brand. But does that matter if your consumers love it?
Here’s a surprise: many of your consumers feel just as “iffy” about Amazon as you do!
Many buyers have received counterfeit – and potentially harmful – knockoff products from 3rd party sellers. And they’re getting wary.
In world of specialist and artisanal products, Amazon feels generic.
Consumers in 2019 care a LOT about things like brand mission, values and sustainability. And Amazon is coming under increasing scrutiny for unethical practices.
Buyers feel that Amazon is invading their personal space, as they gather data from inside people’s homes thanks to Echo and Alexa.
“Amazon is moving into the role of “the 800-pound gorilla in the retail space” that Walmart once filled.”
Ted Marzilli, CEO of Data Products at YouGov, leader of the BrandIndex business unit
And nobody likes the bullying gorilla.
Altriga will let you to get off Amazon and give all these skeptical consumers an alternative marketplace for better quality and a more reliable online shopping experience.
The convenience of Amazon – without the risks to your brand.
Altriga can disrupt the online consumer market in a big way.
With your help, we will reach all those buyers and get them off Amazon – and onto this platform.
Brands will have the ability to gradually transfer more of their sales to Altriga, and away from Amazon and Walmart.com.
Altriga will be featured in brand commercials as the place to purchase your brand goods.
Since Altriga will be like your own platform, you will promote it just the way you would promote your own website.
58,000
Counterfeit products reported on Amazon since May 2016.
The Counterfeit Report (TCR)
75%
Major manufacturers who think Amazon will NOT be a big source of sales for them.
Luzern
90%
US shoppers likely to switch to a different brand for ethical reasons
Huffpost
Dropping Amazon cold turkey sounds daunting.
But think of it as an addiction – the only way to break away is to get off it completely. It might be difficult in the beginning. Until the word is spread and the consumer base grows, you may not achieve the same amount of sales you got on Amazon.
But after you get past the withdrawal pangs? The long term returns will be well worth it.
You’ll have direct relationships with your customers.
Your prices will be stable – and your revenue will grow.
You’ll return to your roots as a quality, independent brand.